Monday, March 28, 2011

Apologies Due

If you are looking for a post on beer reviews it has been replaced by this one.

I have been inundated with feedback from a lot of displeased beer fans and customers out there so I am here to apologize for comments said in a disparaging tone.

Let me start by saying I care about our customers and beer quality very much. Negative reviews wouldn't bother us if I didn't. I take criticism hard and that is the only reason I reacted. If you had a chance to read my other post you would see that I started by saying that I value peer reviews a lot. So I don't want people to think that I am getting down on folks expressing their opinions...because I exercise that right as well when I review places or products.

Also, I know that websites like RateBeer and BeerAdvocate are good for both the consumer and craft beer industry alike. What I meant to do was call attention to the ways those sites can be improved. So I will admit it could have been more constructive.

My harsh words were simply a reaction to a couple reviews that I thought were really unfair, and even though I should have just looked away...I decided to get involved.

My comments were not aimed at the general population of beer enthusiasts in spirit (even though it may have read like that). It just came out that way in frustration that was aimed at one reviewer (which is entitled to his/her opinion).

Many will still say that I am just back-tracking to save face, and that's fine, that's your opinion. But I really do care about our fans and customers, and don't want my knee-jerk comments to represent those of Mother Earth.  My apologies again. Hopefully I have the opportunity to make it up to you at the brewery or otherwise.

Signing off...